blockchain aims to solve the "Two Generals' Problem"[0]
short explanation in video[1]
On what the article says, transactions not relying on the first bitcoin blockchain are more vulnerable to 51% attacks[2].
Though if that many big corps joined, they could achieve a well established, attack-proof consensus relatively fast -
- this probably is bad news[3] for Bitcoins' blockchain "ambitions" which is considered by many a solution to de-centralize the "internet" or services depending on third parties.
[0] In computing, the Two Generals Problem, is a thought experiment meant to illustrate the pitfalls and design challenges of attempting to coordinate an action by communicating over an unreliable link: https://en.wikipedia.org/wiki/Two_Generals%27_Problem
https://www.youtube.com/watch?v=sE7998qfjgk