[pavlov]

I'm wondering about the same thing:

Apple is being very helpful these days, and they want developers to succeed. That is why you really should keep in touch with App Store Business Management and keep them updated on what you’re building and when you’re getting ready for a launch.

It's a highly rarefied group of developers who have a contact in App Store management that would be interested in hearing about an upcoming launch.

[zkhalique]

And how do they achieve it? Where do they even start?

We have two apps that have had nearly 4 million downloads across both app stores. Here's been the growth of our Mac app, for example: http://qbix.com/calendar . Our average reviews are very close to 5 stars out of 5 after thousands of reviews.

It's all organic. People just found us in the store. We were never contacted by Apple to get featured, and we had no way of contacting them, that we knew of. So I'm curious. It's not just about numbers.

[pavlov]

The article mentions that they've been on iOS for almost eight years, so they must have been in the App Store at the very start. I imagine that helps to build a relationship.

That also makes their advice on this point rather difficult to apply. It's sort of like this marketing advice:

"It can be really helpful if the New York Times writes a two-pager about you. You should call up your contact on the editorial team in advance and tell them about what you're doing, so the story will be ready on launch day."

[stevoski]

The author of the article has an answer to this question: "Go to WWDC"

[Denzhadanov]

True :) they asked us to be on the first day of the App Store 7 years ago!

[Denzhadanov]

Guys, I recommend attending WWDC in SF! You can meet all the Apple folks there.

For us, we launched our first web app in 2008 even before the App Store. Apple loved it - they called us and told about App Store that is being launched so they wanted us to be there on day 1. We consistently delivered great products that people loved. Here, I wrote a post on how to get featured on the App Store http://denzhadanov.com/2014/03/26/how-to-get-featured-on-the...

[feelix]

I would love to go to WWDC. However isn't having the honor of paying the 2k or so a bit like winning lotto? I mean - since you have to enroll to be (hopefully) selected as one of the lucky few who can attend, and if you're selected you're allowed to pay them to attend?

I have been a solo mac developer for the past 15 years or so (you can see my stuff at http://macdaddy.io), and I have never been able to attend a WWDC. It does strike me as unfair when I see other companies having the opportunity to attend, getting advice and recognition, and then getting featured by Apple and so forth. I have seen other companies allowed to have their apps on the mac app store which require root access, while I write a competing app data recovery app and it's never allowed on the mac app store - only to see that they blogged about attending WWDC and rubbing shoulders with the right people at Apple. Sometimes I feel that I write good software, but I lack the political connections to make real progress.

[michaelbuckbee]

Most of the people with these relationships attended WWDC, met a developer or product manager and held onto their card.