[zkhalique]

And how do they achieve it? Where do they even start?

We have two apps that have had nearly 4 million downloads across both app stores. Here's been the growth of our Mac app, for example: http://qbix.com/calendar . Our average reviews are very close to 5 stars out of 5 after thousands of reviews.

It's all organic. People just found us in the store. We were never contacted by Apple to get featured, and we had no way of contacting them, that we knew of. So I'm curious. It's not just about numbers.

[pavlov]

The article mentions that they've been on iOS for almost eight years, so they must have been in the App Store at the very start. I imagine that helps to build a relationship.

That also makes their advice on this point rather difficult to apply. It's sort of like this marketing advice:

"It can be really helpful if the New York Times writes a two-pager about you. You should call up your contact on the editorial team in advance and tell them about what you're doing, so the story will be ready on launch day."

[stevoski]

The author of the article has an answer to this question: "Go to WWDC"

[Denzhadanov]

True :) they asked us to be on the first day of the App Store 7 years ago!