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by christinecha
3865 days ago
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I think that this is definitely the ideal move under different circumstances. But that wouldn't be a viable solution for Yahoo. Currently, even at its 'dying' state, Yahoo has huge traffic from extremely loyal users who are mostly in the higher income (30+) age range. To dump that out the window would be an incredibly irresponsible business move. It's easy for a small, young company to pivot, but an old giant like Yahoo has to move slowly. That being said, I think it would be a great move to really accept the growing age and therefore unique needs of this internet company rather than trying to follow new trends. That's truly their strongest leverage material at this point. Can they reinvent how the Internet is used by people over 40? |
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Is that statement a fact? If so, care to substantiate it.
I work for one of the largest companies in the world and we no longer use Yahoo; we use too. Every year in the US, the Superbowl pulls in HUGE dollars in advertisements. I have to plan for this every year and have been doing this for the past 10 years.
Around Superbowl time, we increase our public facing web server presence due to the increase load. It use to be that Yahoo represented more than 50% of the clicks but that is less than 10% as of last year.
I work for a fortune-5 company. We use Akami to help distribute the load. I wish I could publish more info like the data and the company but unfortunately I'm not legally permitted.
I will say this: I doubt Yahoo Ad revenue will return at least from my perspective and what I've seen over the past 7-10 years. More and more of our Ad refs come from youtube.