| "Yahoo has huge traffic from extremely loyal users who are mostly in the higher income (30+) age range." Is that statement a fact? If so, care to substantiate it. I work for one of the largest companies in the world and we no longer use Yahoo; we use too. Every year in the US, the Superbowl pulls in HUGE dollars in advertisements. I have to plan for this every year and have been doing this for the past 10 years. Around Superbowl time, we increase our public facing web server presence due to the increase load. It use to be that Yahoo represented more than 50% of the clicks but that is less than 10% as of last year. I work for a fortune-5 company. We use Akami to help distribute the load. I wish I could publish more info like the data and the company but unfortunately I'm not legally permitted. I will say this: I doubt Yahoo Ad revenue will return at least from my perspective and what I've seen over the past 7-10 years. More and more of our Ad refs come from youtube. |