[quaz3l]

This isn't exactly related to the article, but I think this post is an amazing example of how to write an interesting blog post yet, at the same time tie it to what you are selling and make people want to know more about your product without directly telling them to.

[daniper]

Thanks. We actually didn't do this for strategic content marketing purposes — we just did the lab tests out of our own curiosity/desire to open up an iPhone on a late Friday night. Once we had the data we figured it might be interesting to share with others. It also helps us now give even more specific answers to people who often ask us: "How much does Bluetooth drain my battery?" "How much does toggling into Airplane Mode do to conserve battery?"

[twothamendment]

I was thinking it was an amazing way to avoid telling people why the product hasn't shipped yet. They've been doing pre-orders for more than a year. Sometime in there it went from $149 a pair to $199 a pair. I admire the desire to make something "absolutely perfect", but perfect products don't ship.

[daniper]

We started shipping earlier this month, which is why the price went up from the prior pre-order discounted number.

Stay tuned for a novel-length blog themed around something like, "Why Manufacturing & Supply Chain Are 100X Harder (& Take 100X Longer) Than Everyone Tells You". But I'm sort of still in PTSD mode. ;-)

[7Z7]

Well done for shipping!

[daniper]

Thanks! :-D

Our hardware team has been working on our next product for a few months -- that's why they found time to hack into iPhone batteries, lol, as work on the first product has been handed off to supply chain & manufacturing for the most part. ;-)

Meanwhile, the rest of the engineering team is working on firmware & software updates to make the hardware we're already shipping even better/more interesting (and of course, responding to first consumers' feedback).

But... you know what? Sorry for going on a tangent. All I really want to say is thanks, means a lot. Sometimes it's hard to enjoy these victories because you get so focused on the next uphill battle. ;-)