[daniper]

Thanks. We actually didn't do this for strategic content marketing purposes — we just did the lab tests out of our own curiosity/desire to open up an iPhone on a late Friday night. Once we had the data we figured it might be interesting to share with others. It also helps us now give even more specific answers to people who often ask us: "How much does Bluetooth drain my battery?" "How much does toggling into Airplane Mode do to conserve battery?"