I don't know how friendly the platform is for that approach, either. Fast iteration works better when you don't have the bottleneck of app store reviewers.
App store review at the moment takes about 3 days. And even when it took 2 weeks, this is not a big problem. Iterating faster than two weeks would be annoying to your users - imaging have to constantly sync a new app every second day, and new bugs being introduced and so on. The two week review period is good for users.
Good point. I guess I still default to comparing iPhone apps with web apps, on which you can iterate as fast as you want as long as the changes aren't disruptive to existing user work flows.
Counterpoint: an iPhone has about the same computing power as the first-gen Xbox. People will eventually put a commensurate amount of development effort into it, and you will have to compete with them.
Yes, but if you had been releasign quickly, by now you know your consumers, you have a mailing list, you know what they want, and you can add your snazzy graphics for an existent userbase. Work for months AFTER you have tested your concept and people like what they see.
Because if you spend months and release to the great app store silence, it will break you faster than a 5 ton pin would break a camels back.
On the lighter side, there is a chance that Apple might release some other gadget and people will go after it if you are going to take months to release an app for iphone ;)
I don't know how friendly the platform is for that approach, either. Fast iteration works better when you don't have the bottleneck of app store reviewers.