[applecore]

It's increasingly clear that the future of publishing—for content providers—will be to relinquish control and publish their content directly to third-party distribution and engagement platforms.

See also: Snapchat Discover & Facebook Instant Articles.

[x0x0]

I can't possibly believe publishers could be stupid enough to partner with Blendle. Blendle clearly, as demonstrated by the effort to duplicate content down to the pixel, intend to be a middleman and, if they get popular, control the pubs. If they were a SSO solution that allowed you to pay and see an article on the original pubs it might be a good deal.

After seeing what happened with apple and itunes/music, or amazon and kindle/ebooks, I just can't see how content makers are willing to make the same error. Letting a third party own your relationship with users never ends well.