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I can't possibly believe publishers could be stupid enough to partner with Blendle. Blendle clearly, as demonstrated by the effort to duplicate content down to the pixel, intend to be a middleman and, if they get popular, control the pubs. If they were a SSO solution that allowed you to pay and see an article on the original pubs it might be a good deal.

After seeing what happened with apple and itunes/music, or amazon and kindle/ebooks, I just can't see how content makers are willing to make the same error. Letting a third party own your relationship with users never ends well.