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by developer1
3921 days ago
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Queue the pundits who will claim that the reason advertising is supposedly effective is that you cannot physically ignore the brain washing. They always pop up to claim that no matter how strongly you believe that advertising's manipulation does not affect you, it does. That your subconscious sucks it all in, regardless of the effort your conscious mind makes to filter it out. I go out of my way to stop purchasing products whose advertisements I see too often, or who use emotional advertising that has nothing to do with their product. One example: I stopped buying Dove products the very first time I saw one of their "real beauty" campaign ads. Bloody hell, you're only selling soap. What on Earth makes advertising people think that stroking the egos of people with body image issues would work? Perhaps it works on a lot of people, but I sure as hell am not one of them. |
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I don't think any such data exists, particularly among those who have consciously decided to ignore the ads.