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by z1mm32m4n 3919 days ago
Not gonna lie, I confused this site for one of those sites you see on parked domains. I can see a resemblance with respect to the color scheme, but I think the entire design aesthetic is completely different.
1 comments

I had the same impression (on an iPhone). I'm not really sure what contributed to my unconscious snap judgement, but I think it has to do with the layout of the search box and list of links, along with the lack of images (other than a little icon in the corner) and the four copies of the domain name (in all caps) on the page.
The "popular on gov.uk" links are in that perfect mix of random and search engine keyword that domain parkers love (SEO baby!)