[comex]

I had the same impression (on an iPhone). I'm not really sure what contributed to my unconscious snap judgement, but I think it has to do with the layout of the search box and list of links, along with the lack of images (other than a little icon in the corner) and the four copies of the domain name (in all caps) on the page.

[huac]

The "popular on gov.uk" links are in that perfect mix of random and search engine keyword that domain parkers love (SEO baby!)