Hacker News new | ask | show | jobs
by mozumder 3943 days ago
> That's what designers tell you anyway.

And everybody else in the world.

> In reality logos are nowhere near the top of the list of factors that drive a buying decision.

Great. Then replace the Chanel or Louis Vuitton logos with a bright primary colored Google logo, and see what their purse sales are like a year from now. I'm sure millionaire socialite women would love to have their bright red-blue-green-yellow logos on their Saint Laurent jacket (although it would be perfect for Moschino...)

Sorry dude, but you're over thinking this. Logos are part and parcel to brand identity, and everything about branding determines sales.

If you don't have a good logo, you don't have a good business.
1 comments
branchless 3943 days ago
This is a false comparison. Logos for clothes sit on the clothes which are themselves judged entirely on their appearance.

Google's search engine has a separate function that stands on it's own two feet irrespective of a change to an 'e'.

> If you don't have a good logo you don't have a good business

Come on my good man, get a grip!

link
mozumder 3943 days ago
> This is a false comparison. Logos for clothes sit on the clothes which are themselves judged entirely on their appearance.

Some do. The vast majority of designer clothes don't.

People buy the brand, not the product.

> Google's search engine has a separate function that stands on it's own two feet irrespective of a change to an 'e'.

People bought into the Google brand identity. They were the first to eliminate all the crap around their web search engine, so it would just be a single text box. This made sure people know what Google was - the simple search interface. All of this is part of the brand's visual identity.

Do you think they do an empirical study on this when they first made it?

It is your brand that sells your product.

The shape of the letter 'e' is part of that marketing that sells your product.

In fact, EVERYTHING you do is fundamentally related to sales. You are always closing.

link
v0x 3943 days ago
>It is your brand that sells your product.

This is backwards - the product sells the brand. Brands do not just come out of nowhere; people have to like the product first before they can establish loyalty.

link
branchless 3943 days ago
Their brand is having a very good search engine. Ever think that the marketing guy is good at persuading you that the marketing guy is the most important thing?
link