[branchless]

This is a false comparison. Logos for clothes sit on the clothes which are themselves judged entirely on their appearance.

Google's search engine has a separate function that stands on it's own two feet irrespective of a change to an 'e'.

> If you don't have a good logo you don't have a good business

Come on my good man, get a grip!

[mozumder]

> This is a false comparison. Logos for clothes sit on the clothes which are themselves judged entirely on their appearance.

Some do. The vast majority of designer clothes don't.

People buy the brand, not the product.

> Google's search engine has a separate function that stands on it's own two feet irrespective of a change to an 'e'.

People bought into the Google brand identity. They were the first to eliminate all the crap around their web search engine, so it would just be a single text box. This made sure people know what Google was - the simple search interface. All of this is part of the brand's visual identity.

Do you think they do an empirical study on this when they first made it?

It is your brand that sells your product.

The shape of the letter 'e' is part of that marketing that sells your product.

In fact, EVERYTHING you do is fundamentally related to sales. You are always closing.

[v0x]

>It is your brand that sells your product.

This is backwards - the product sells the brand. Brands do not just come out of nowhere; people have to like the product first before they can establish loyalty.

[branchless]

Their brand is having a very good search engine. Ever think that the marketing guy is good at persuading you that the marketing guy is the most important thing?