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by wkcamp
3943 days ago
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Just to add on, think of how much more centralized the company's model becomes. A self-driving car probably won't depend on third-party drivers and Uber can start intaking a lot more cash from its services (of course, maintenance and such costs may increase). |
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Honestly, I think it's more risk than opportunity for them. Once driverless cars are ubiquitous, the barrier to entry will be pretty low. Currently to compete with Uber you need to sign up a bunch of drivers, trick them into paying most of your expenses, and then pay them just barely enough to keep them from quitting. But if all it takes is money for cars and the ability to buy an app, anybody with a strong brand and access to capital can go after them.
Imagine, for example, you're BMW's CEO. You can build custom cars tuned for taxi service. You know the in-car software very, very well. You have a mess of industrial designers and deep research on customer motivations. Whenever normal-market orders dip, you just keep building for your taxi fleet and occasionally declare war on Uber in a new major city when you can flood it with shiny cars. You already have a service network and get parts at cost. You have incredible access to capital, great relationships with millions of existing consumers, and one of the world's strongest brands. Wouldn't it be tempting to say, "Fuck it, we've been in the transportation business for 100 years! This is just the next step."