[keehun]

This is exactly why I found the Google branding a bit weird. The smart guys over there surely must know that a lot of us would be suspicious of this device. Why didn't they brand it under Nest, or a new Google subsidiary that would take the initial suspicion-edge off? I think it's a good router at a decent price, but no way I'm putting that inside my house!

[dragonwriter]

> The smart guys over there surely must know that a lot of us would be suspicious of this device. Why didn't they brand it under Nest, or a new Google subsidiary that would take the initial suspicion-edge off?

Why? Most consumers aren't in the ultra-suspicious-because-it-says-Google camp, and most of those who are in that camp are likely to take using a different branding for a project from the same ultimate corporate parent as evidence that not only is the project trying to violate privacy, its also trying to be extra sneaky about it.

[dysoco]

I'm going to make a guess and say that this is going to sell just because it's Google branded.

[georgemcbay]

I'm not buying it precisely because it is Google branded.

Unlike most of the comments here it isn't a privacy issue for me, I totally respect the privacy argument but personally just don't care enough to make decisions based on it... for me, the issue is that when I think of Google and hardware I think of the Nexus Q, Google TV, etc. Google suddenly (and relatively quickly) drops projects like this on a fairly regular basis and when the whole thing is all "cloud-this-cloud-that" dropping support basically means you've got a conversation-starting paperweight.

[K6YtXAfA]

It's unlikely Google drops projects any more frequently than startups fail. I have (or have had) a lot of paperweights manufactured by failed startups, so I know it happens. I'm sad when startups fail, but they usually failed for the right reasons. It doesn't taint my overall perception of the startup concept.

If you think the Nexus Q was a fantastic product and that Google made the wrong decision to kill it, that's one thing -- you're saying they have bad taste, or bad product sense, or an inverted sense of quality vs. crap. I wouldn't agree with that assessment, though I admit it's an valid, internally consistent opinion.

But it's more likely you never owned a Nexus Q and are just using it as an example of how projects at Google get killed. Sure, Google kills projects. Just as startups fail. That's no more astute an observation than saying that sometimes it's sunny and sometimes it rains. You wouldn't expect Google to keep funding a stalled or not-quite-thriving project any more than you'd expect investors to keep plowing money into a startup that can't find product-market fit. Sure, the opposite outcome sometimes happens. But generally it doesn't, and that's OK.

Some think Google is valuable because it takes more risks than companies its size. The implication of your opinion is the opposite -- that Google should be more risk-averse (not starting this router project because a router is a crazy thing to build), or innovate more slowly (launching it later than today because it's not ready), or ignore market feedback longer than a startup would (damn the torpedoes, it sucks and nobody wants it, but let's keep its team on a death march). Is that how you'd run Google if you were its CEO?

[georgemcbay]

"It's unlikely Google drops projects any more frequently than startups fail."

I don't disagree, which is why I also don't spend money on startup consumer goods that have any sort of requirement on "the cloud" (if the company dying makes the product virtually worthless, count me out) and also why I virtually never back tech kickstarter-style projects.

My opinion on google is that they are extremely bipolar (or at least give the external impression of being so) when it comes to experimental projects, they seem to go through periods where they are open to trying new things and then (very quickly) to periods of retraction where things that aren't ad focused are left to wither and die or just killed outright. I don't want my money caught up in their mood swings unless the value proposition is amazing, and in this case it really isn't.

[fr0styMatt2]

The difference is that a non-cloud-reliant device can be sold to me and then abandoned by the company that made it some time in the future -- yet it still remains a usable device. Now whether the OnHub falls into that space or not I can't really say for sure; in this instance I actually doubt it does (my guess is it would remain a useful router even if the cloud-connected features were dropped for some reason).

It's also the frustrating potential that the product will be 98% awesome but with niggling problems that don't seem to get fixed as it's abandoned quickly; ie- my recent Ask HN submission about Android TV.

[jkestner]

What _is_ the longest-lived wholly Google hardware out there?

[sowbug]

The yellow Google Search Appliance for enterprises is about a decade old. You can still buy them today.

The Nexus One was branded Google. I wouldn't say it's supported by Google anymore because it doesn't receive firmware updates. Google first released it in early 2010.

The Chromebook CR-48 was first released in December 2010, but it wasn't a Google product (unbranded). It still receives software updates today.

BTW the new router isn't a Google product. TP-Link makes it. Google just controls the software, the way Microsoft updates Windows on third-party PCs.

[rebelnz]

The ratio of people who think about the implications vs the general public who consume rather than question is weighted in favour of big name companies.

[ycosynot]

There should simply be more coursework on privacy, classroom discussion on information monopoly, corporatocracy, ect... To level the field, it takes Education. (and I'm not saying the router is evil)