[dulse]

I'm surprised to see this landing page was built with Squarespace. I would have figured a tech company as large as Uber would have an easy way to throw together an email collection page without using a 3rd party.

It shows how good these kinds of tools are getting that even for an Uber the best way to build an MVP website is to use a tool like Squarespace vs. spin it up using their existing expertise (and, excitingly, the same tool is equally available to everyone).

[jasonbarone]

I've heard it directly from the people that work at these large companies. The reality is Squarespace (and other platforms like it) offer a user experience that's perfect for the non-technical people who actually manage these websites, and the entire infrastructure is effectively outsourced for $20/mo, which is insane.

[robbiemitchell]

Exactly. Large tech companies hire people to build products, not spin up landing pages. If it's possible to outsource so marketing and launch teams can work independently, it's a good move.

[omouse]

On the other hand, small companies waste $$$ hiring people to spin up landing pages and build small widgets that could have been bought off the shelf (email forms, payment forms, payment integration are all plugins).

[tptacek]

Even for engineers, it's good to be given explicit "permission" to use services like Squarespace rather than wasting time rolling your own crappy version of same. I have better things to do.

[meerita]

They need to rollout fast. Any kind of landing page can be successful. Once this is enough proof they can tinker an in-house one.

[andreasklinger]

i think it has mainly to do with cross department allocation of resources

in many larger companies (not saying it's like this) cross department work just increases overhead unnecessary - compared to a project team that just throughs something together quickly

[matthew-wegner]

The "Don't see your city?" form is actually just Google Forms, too.