[nudist]

More valuable than all that is the fact that Yelp is the de-facto real-world review site. Its brand is powerful, about as powerful as YouTube's was when Google bought them.

[josefresco]

I have to disagree. Unless you live in a city, your average person has never heard of Yelp. When Google bought YouTube it was a different story.

[wmeredith]

I concur. I live in kansas City and work on computers all day. I've heard of Yelp, but I've never used them or seen them pop up in search results for local business.

[ams6110]

Yeah, my first reaction reading this headline was "who/what is Yelp?"

[pmorici]

Maybe in the bay area. I'd never heard of yelp until I visited the area.

[warfangle]

Also in NYC. Heck, it's even good for restaurant reviews when I visit home in NC.

[natrius]

A year or two ago, there were plenty of cities where Citysearch was more dominant than Yelp. I suspect this is still the case.

[sachinag]

Apparently, they've been neck and neck for about a year: http://siteanalytics.compete.com/yelp.com+citysearch.com+met...

[adatta02]

I'm in Boston and I agree, Yelp is pretty much the de-facto real world review site.