[josefresco]

I have to disagree. Unless you live in a city, your average person has never heard of Yelp. When Google bought YouTube it was a different story.

[wmeredith]

I concur. I live in kansas City and work on computers all day. I've heard of Yelp, but I've never used them or seen them pop up in search results for local business.

[ams6110]

Yeah, my first reaction reading this headline was "who/what is Yelp?"