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by minimaxir
3980 days ago
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> The first thing that popped into my head when I saw the advert you're featured in was "this is a really poor advertisement" either done with the explicit expectation of eliciting eyeballs (like most ads) or whipped up in last minute fashion with no real thought put into it (I didn't even realize it was a recruitment ad until I read your post). Ads that are simply a positive testimonial from an employee of the company are standard for startups in San Francisco. It's about awareness. Speaking of marketing awareness, the testimonial isn't even necessary. Case in point, the Lucas from Venmo campaign a year ago: http://valleywag.gawker.com/venmo-everyone-hates-your-weirdo... |
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Advertisements are designed to catch a person's attention and elicit a response. Most marketers don't care whether it's a good response or a bad response, just getting noticed is the goal. There's a lot of visual language tied up in ads which we're conditioned to interpret a certain way. Many ads mismatch these visual cues to attract a person's attention (sometimes successfully, sometimes not). I think a lot of the anger at the OneLogin ad comes from the mismatched messages in the same way the Venmo ad did, only because it's a woman in the ad the anger is directed at her instead of the concept/execution.