[Metapony]

One aspect of Google+ that always grated on me was that the name was terrible branding. I don't know if I'm in the minority for feeling this way, but with with all their other services that one gets tied up with, you don't want a 'plus' you want to think about the social aspect as a compartmentalized, separate section. They'd have been much better off calling it something else, or at least trying to be a lot quieter about tying all of it together.

I am sure the social media trend numbers looked great on paper, but they severely underestimated how tired people would get with it. (I'd say only a small fraction of my facebook friends still are active there, for instance.)

Anyhow, my troubles with the G+ branding may sound like a nitpick, but I think it was a lot of the problem. People already had privacy concerns about Google, now they could have privacy concerns+.