[azinman2]

What you're determining to be "needed" wrt design is very draconian and anti-progress. The web was ugly in 95 and appealed to few... progress in all areas -- especially design -- has made it what it is today.

[currysausage]

I find that the prevalent user-friendly, minimalist design philosophy is very much compatible with performance principles like those that I have outlined.

Performance is not the opposite of UX, it is an important part of it.

[jibalt]

What it is today, designwise, is awful, with screens littered with irrelevant content and extremely aggressive ads that are like xroach on steroids.