[partisan]

> the real aim of a startup is to change the world

Honestly, not everyone is trying to change the world. The real world is full of businesses that provide a good living for their owners and their employees.

You can read books and articles about startups all you want, but those books aren't going to make choices for you. You have decide what is right for you and your business.

[xackpot]

The real aim of a startup is to change the world either in the smallest, unnoticeable way or at perceptibly larger way. When you do a startup, you want to address a problem and change the world by solving that problem. If you don't want to change the world, what is your startup trying to achieve? Btw, nobody reads books because they make choices for you, or teach you how to make choices. In fact, books don't teach anything if you are not ready to learn.