[ArkyBeagle]

Am I crazy to think nobody should actually care? By that, I mean the cost of caring about it is probably much higher than the cost of not caring about it.

I wonder if on the grave marker of humanity it will not read "THEY CARED TOO MUCH ABOUT SOCIAL SIGNALLING". The Universe is far too personal (and, curiously impersonal at the same time ) to care about whether other people are "winning". They'll get theirs, you'll get yours.