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by reilly3000
3975 days ago
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I really do fundementally believe in the sanctity of human consciousness. That isn't to say we have some inherent right to true self determination, but it means that it's worth fighting for. I find myself feeding my family with my work in the advertising industry and I've had to grapple with what I've done and will do in the service of advertisers. I've come to the conclusion that advertising and the general thrust of mass communication with commercial interests is a powerful force. As such, I would rather it's power lie in the hands of everyone, not just the state or a religion or strong man. Advertising in the hands of a small family business gives that family the ability to have economic autonomy, and ensures that both purchasing power and political voice is distributed across wide, diverse populations rather than a few powerful elite that control the voice of everything. Advertising, in the hands of the many, breeds democracy. Think of the world-bending power of the printing press. It effectively created the middle class in Europe. It's not just the economic activity it generated. It is the voice it gave to everyone who reached for it. We can't put the genie back in the bottle. I think the way forward is to actually get better at connecting with each other in a decentralized mesh network of demand and desire. If enough people can share what they want in a trusted manner, we can live without ads and live into becoming a real global community. |
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