[TACIXAT]

I think the clearest way to put it is that we are the subjects of attack in campaigns of psychological warfare.

There are two types of advertising, those that make you aware of a brand you were previously aware of, and those that try to burn one into your head. The first is ok, the more aware of competition we are the better the market is. It is the second one, the one that big brands participate in, that drives me crazy. I want my mind to be clear, not to have a jingle playing in it. I don't want a brand to pop into my head because I see it on a bottle in my peripheral vision.

This absolutely influences my choices too. No cable subscription. Adblock. I try to avoid services that are ad supported. Paying to remove ads in apps (I do not want to be served a brand when my alarm goes off).

As well, my decisions in building applications. I'm making a paid application with no ads hoping that users will be willing to pay a small price to protect their data from that system.

Thanks for writing about this. I feel it's a very important issue and that not having this bombardment should be a human right.