[lentil_soup]

This reminds me a lot of The Selfish Gene by Richard Dawkins (https://en.wikipedia.org/wiki/The_Selfish_Gene). That book actually coined the word "meme".

Mindblowing book if you haven't read it.

[datashaman]

Susan Blackmore's The Meme Machine is the book that brought the ideas home for me.

https://www.goodreads.com/book/show/254502.The_Meme_Machine

[frogpelt]

Having seen this link, many of the responses in this thread make a lot more sense now.

I'm starting to see a meme emerge here.