[flavor8]

It's not a fucking cop out. You make your content available on the web without a paywall, on the assumption that my client will serve ads. Well, guess what, it doesn't.

At no point did you contract with me to require me to view ads. Your terms of service (which you didn't even require me to agree to) did not require that I don't block ads.

Your business model is based on the assumption that I will gladly view ads. I won't. Hundreds of millions of others won't. Your business model is broken. The market is clearly not supporting the amount of content that is available. Don't try to play the ethics card; the advertising industry is as sleazy as they come.

If your content is valuable enough, put up a paywall and people will pay for it.