[vinbreau]

"Or maybe this will finally incentivize people to build their websites to attract and keep customers instead of clickbaiting and carpet-bombing with unwanted ads."

This is it. We're suffering from the effects the "Content is king" mantra. Instead of sites having highly focused content, the drive is to constantly have fresh content. It's easy for a monthly magazine to have focused content due to the schedule. When a site has to have new content every single day, or worse, multiple pieces of content every day, of course that's going to lead to excessive fluff of all sorts. The sites with the best content I visit seem less concerned with frequency and more focused on quality. We're in a quantity > quality phase of the web.