[angilly]

Hi HN,

One of the guys who built Amplify here. We posted on Product Hunt yesterday, so some of you might have seen us there, but for those that haven't, some background:

Amplify is something that we've had in the back of our heads for a while. We built a hack version of it for our own launches, and when we told other founders, marketers, and product people about it, we got lots of "huh... yeah that's awesome... can I use it?" type responses.

While there are other services out there like that allow "group social scheduling" like Thunderclap & GaggleAmp, Amplify differentiates itself in that it focuses on the product/customer relationship.

We've had success internally with a previous version of Amplify, and now we're happy to offer it to the world.

Let me know if you have any questions!

[jjoe]

Can you illustrate how you leveraged Amplify to amplify Amplify's launch? I bet your own launch could be used as a case study on how to best optimize a launch or to produce a good tutorial.

[angilly]

Ironically, we did not use Amplify for Amplify :)

We had a last-minute standoff with Facebook over some permissions issues. That delay meant that we weren't able to start asking our customers far enough in advance, and we could not delay our launch of Amplify because it was tied to announcing our Segment.com integration.

However, towards the bottom of the landing page, you can see how we were able to use the technique to trend on LinkedIn back when we launched our core product a couple months ago. Unfortunately, in that campaign, we were not tracking clicks correctly, so we can't share any hard data. Anecdotally, several companies told us they came across Ramen through that campaign, which is why we were confident that building and launching Amplify was the right move.

I look forward to a day when we can provide a great case study backed by data :)

EDIT: Forgot "announcing" before "our Segment.com..."

[jjoe]

Gotcha! Will check back in a couple of months when I'm ready to use this.

Good luck!

[angilly]

Thanks!