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by jsgyfc
3971 days ago
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That's fantastic, and I have to say that I treat apps the same way. There's no question that push and other notifications are going to be used for [insert marketing buzzwords], but the core question is who are these notifications intending to benefit - the user or the app sending them? I think that good companies know they can accomplish their goal without being obtuse by using notifications to help vs. sell. We discuss this exact issue in one of our upcoming pieces, the one focusing on users, and we touch on it in the marketing one as well. You'll have to wait a couple days for it though. :) |
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