[thescrewdriver]

> How long will this revolution last if content providers decide to not show content to iOS users?

Which begs the question:

How long will content providers last if they decide to not show content to iOS users?

[blinkingled]

More like how long will content providers last if iOS users block their ads? Showing the content doesn't mean anything if they can't monetize it.

[danielweber]

Someone has to pay the bills. It's conceivable that the iOS users are all loss-leaders telling their non-ad-blocking friends to read the article, but that's kind of stretching it.

[josteink]

Considering how ios is the last platform to gain ad blocking, something android, the majority platform has had for years, it's definitely stretching it.

I don't think anyone would be able to make that argument with a straight face.

[thescrewdriver]

I'm sure Facebook and Google will land on their feet.

[verinus]

depends on the market share and monetization I think.

It would hurt content providers targeting the US much more than those who target the global market where iOS has a much lower market share...