| > Then the phone market changed, it became a battle of software. Nokia wasn't a software company, they didn't understand this new market and culturally couldn't deal with the changed market. By the time they realized this they had already lost. I think that's kinda revisionist history. Maemo was already developed by the time the phone market turned into the software-driven smartphone market. Nokia was late to throw Maemo on a phone, true, but they had one ready in 2011. It had hardware that won all sorts of design awards and was cutting edge in both hardware specs and design, with classic Nokia durability and engineering. It ran a wonderfully-slick, open-source friendly, polished OS. It even had a "Retina-level" display before they were common. Nokia still had a major marketshare when it was ready for release and could have used their market presence to ensure a successful launch. The problem was, Elop was trying desperately to kill it. He couldn't quite kill it outright, as Nokia had contractual obligations to release it, but he ensured that it got minimal advertising time and prevented it from being distributed in many key markets. Despite that, people loved it. It swept design awards. Some reviewers called it the "best phone Nokia ever made." People in EU countries where it wasn't released were buying it via eBay from the countries that did have it. Elop's response? No matter how successful the phone was, no matter how much people liked it, Maemo would never be used again. Naturally, the aggression towards the platform by the CEO coupled with the limited release and minimal marketing did just fine to kill it, and he was free to continue molding Nokia into a target for an MS buyout. Nokia understood the market just fine. They were just betrayed. |
That said I completely agree that the N9 was the best phone Nokia ever made and that Windows Phone was a catastrophic decision that should tarnish the career of every executive at Nokia who supported it and refused to change course when it was obviously failing.
The demise of Nokia devices was entirely avoidable