[steve___]

I started the business as a hobby in 1995 while I completed high school. In 1999 I met Jim and became much more focused. I didn't have the 'startup' concept until 2005 when I read Paul Graham's essay, "How to Make Wealth". In hindsight we should have exited the company somewhere between 2003 and 2005.

re: not something VCs are interested in - we didn't require VC money. I do not think VC money is always necessary in starting a company. If anything I believe it adds a layer of complexity which could hurt founders especially with their first go at it.

re: laid back - I guess this is relative. I do know things were much more stressful and frantic in 2001. I also know we are more focused today and complete far more in 10 hours now than we did back then.

[pxlpshr]

I think you should call this out somewhere because your about page certainly does not paint the whole story. My assumption above was simply the result of reading what is likely the most important page. A lifestyle business was my first conclusion based on your tone and sparse details.

Bad VCs add complexity and it's wrong to stereotype all of them as the same, where there is capital there is greed. Good VCs bring a ton of value outside of just money.

[steve___]

re: adding the above info to the about page - I agree. I will do this.