Agreed. Apple does this all the time when presenting new products. Of course it's the best/lightest/fastest version of the product. Why would they release a new version that is worse than the previous?
I actually thought they do this because they really want to say "best phone ever" or "best OS yet", but resort to the product name so as not to sound too cocky. By saying "best windows ever" you give the impression that this product is better than competitors while still being technically correct.