[novaleaf]

I run a tiny startup, and honestly don't see a benefit to using docker.

Every service I deploy gets it's own VM (which is automatically provisioned/locked-down by a bash script), and they automatically update when a new revision is pushed to our production git branch.

It seems that docker is more useful when you have physical hardware? and/or lots of under-utilized infrastructure?

[boomzilla]

Yes, and even when you run your own hardwares, it's still far easier to just KVM up your virts and "bash bootstrap.sh". For your developers, tell them to "vagrant up" with the same "bootstrap.sh". This setup and a Jenkins server for build artifacts solves all my devops needs.