[dlu]

You know how in the innovator's dilemma, the point at which the new innovator gets a foothold is also the point where the old firm has peak profits? I think there's a similar thing where the best time to user a particular service is when the service is least profitable.

That's what the 2012 nostalgia sounds like to me. Back when Twitter was hosting revolutions, but still having issues with uptime (not to mention revenue). And Project Loon was alive, but mostly getting mocked by both Wall Street and charities/nonprofits (With Bill Gates being the most visible).

I also suspect 2012-2014 was when SoundCloud had huge amounts of traffic and, without any way of making money, at its least profitable. I have no actual evidence of this.

Personally, Project Loon always sounded like some crazy way of getting more people to use Google than actual charity. Like some weird extrapolation from, "the more people that use the Internet, the more money Google makes" and "Google's reached market saturation in current markets, we need growth in developing countries"

Going off memory for all this. Sorry if I get some details wrong about Innovators Dilemma, Twitter in 2012, Project Loon and such.