[try_sincerely]

"When we launched Google+, we set out to help people discover, share and connect across Google like they do in real life. "

Why can't they for once be honest and say something like: "We wanted to get on the social network train, it did not work out".

Just without these corporate lies about "connecting people"

[Mahn]

That's not how PR speak works :) And to be fair, Google+ does have a few million users doing their thing there, it won't be displacing Facebook anytime soon but it's not entirely dead weight for them, so whether it worked out or not is relative.

[redwood]

and what a liability those few million are now because they can't get rid of this thing without giving them a way out

[reagency]

Does "social network" mean anything more than the other buzzwords you derided?