[bengali3]

Sam, Cool stuff. I get what you're doing here, but from these comments I think QR code reference really throws people off. While comparing to QR might explain how it works, I would do my best to position this as nothing like QR codes (and highlight use cases that make it unique from QR) to avoid the comparison.

[jarofgreen]

This. All the concerns first parent raised (SPOF, etc) are valid ones, but that doesn't mean the service is inherently bad, and I'd hate Sam to take all this as a completely negative response. It just suits a different use. I get that it's aimed at people who want to hand draw the symbols, and that's pretty cool.

[samfpetersen]

Thanks! I think you're right, I'm going to get rid of the QR code reference in the landing page headline. Maybe just 'Hand-drawn, scannable web links'. I will then have an FAQ box that says 'How is this different than a QR code?' where I list a lot of the feedback I got from this thread.

[bengali3]

Agreed. There's still no easy way to get from physical to digital. Be sure to focus on the problem you are solving. Show how many mediums can be used as well to solve the problem. (chalk, toothpicks, box of pencils, bricks etc.) Maybe even one page dedicated to each use case. (retailers, restaurants, street performers, celeb events, app unlock codes, etc) some other thoughts:

How can I get someone walking by my restaurant/store who has a question or is looking for more info to interact with my website and get today's coupon?

Be sure to allow camera photos/screenshots to be used via app. If I can scan a tag i see in a video or on a page then that's one more use case.

Your tag is simple enough, can I draw it myself in your app if it doesn't scan, or correct it if its unrecognizable? Knowing I can sketch it manually in your app might avoid some frustration.

Maybe reach out to some snapchat star and brainstorm innovative use cases you can highlight (xyz was here etc?) good luck!