I'm really trying to stay objective here because I do love me some Mixpanel. However, I'm curious what the response will be to someone with nominal Developer skills who outsourced their app, but sees this as an opportunity to save some money to get data. Seems like a poor experience from a user perspective to get this codeless product going.
We tend to see it as there are many more people in the world who aren't developers that get some valuable data as opposed to guessing or using their gut. For developers, we still have a manual way to do this.