[TheThomas]

In most cases, the name probably doesn't matter too much. If the content posted adds value and the particular social network entity is linked prominently, people will likely follow/friend it regardless.

With this app, things were a bit hairier because the name of the twitter game was '@libs', so just saying the name of the game in a tweet could lead users astray. Certainly, constraints such as this should be taken into consideration before deciding on a name.