[steve___]

The mistake with business plans is the tendency to focus on the wrong objective.

I think creating a written plan for any goal of a startup is a must. It allows everyone involved to review the plan and point out any holes in your thinking. It also presents a complete communication of your ideas. Just winging it, for example, using a conscious stream of thought to explain all the details of a proposed plan is difficult for both the speaker and the listener.

The problem with business plans is they tend to focus on demonstrating how the startup intends to make money. Revenue should never be the goal of a startup. Revenue is a by-product. It's a measuring stick which co-founders can use an indicator of whether or not they are succeeding in solving the end-user's problem. The overall goal of a startup should always be to solve a specific end-user problem.

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