[michaelpinto]

So then you're agreeing that Automattic isn't a unicorn, and you also hinting that they should be a non-profit. And if that's the case and if that's what they want to do (wikipedia is that) then you're right. But I don't get the impression that Automattic views itself as a non-profit, but maybe they should.

[kijin]

Contrary to what some people in the startup scene would like to believe, there are many business models in between "unicorn" and "non-profit". There's nothing wrong with being a regular hornless horse as long as you're making enough money to live a comfortable middle-class life.

[michaelpinto]

Yes but the article clearly refers to them as a unicorn.

[kijin]

Just because you disagree with the article and I disagree with you doesn't mean that I agree with the article on that specific point.

(I think you're right about WordPress being a primarily Web 2.0 platform. My disagreement with you is that I don't think there's anything wrong with being a Web 2.0 platform.)