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by ethbro
3981 days ago
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I don't think it's a problem, but it is a limitation. Starbucks can't place a location anywhere they can't fit one of their buildings. As comments further down noted, there are two types of coffee customers: (1) get it and leave & (2) spend time in a coffee shop. Where (1) breaks down is basically if you don't have access to a Starbucks on a commute. Which to me is a particular type of customer: lives in a city core, bikes or walks to work / uses mass transit. These are the type of customers Starbucks can't really afford to chase. They're designed as a stop when someone is commuting in from the suburbs via car. Deliver a high-quality, dependable (key!!), possibly cheaper product right in front of a rail or transit stop? Bob's your uncle. Good luck! PS: Step 2: ? Step 3: (Get bought by Starbucks and profit!) |
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