[Axsuul]

Howard Schultz, the CEO of Starbucks, has openly admitted to wanting customers who stay and work in the store cause of this.

"You walk into a retail store, whatever it is, and if there's a sense of entertainment and excitement and electricity, you wanna be there."

“We’re not in the coffee business — we’re in the experience business”

[tonyarkles]

I've had chats with the manager of one of my favourite locations. It gets pretty slow mid-afternoon, and she made it really clear that she's super happy having some people sitting in there working, even if they're sipping the dregs from a 2-hour-old free-refill coffee. The regulars usually have chatted at least a little bit (maybe that's a Canadian thing), and having conversations or work going on improves the atmosphere.