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by dsuth
3977 days ago
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This appears to be offering a fundamentally different experience from Starbucks, whose business model, as I understand it, is to offer a bunch of weird, vaguely coffee-related drinks, but more importantly, space to sit down and drink them. With Wifi. There are several variations of these running around Australian cities, however they still don't compete directly with cafes, as they provide a different service. |
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Nope, pretty sure it's coffee.
I spend a lot of time at my local coffee shop. Been going there ten years now, know the owners pretty well. I see way, way more people come in, get their coffee, and leave, then I ever see sitting down with their drinks to enjoy the ambiance.
Having a bunch of regulars does add character to the place, but the volume of business they do directly likely doesn't even make a dent on the top line. On the other hand, I've seen plenty of intown coffee shops with maybe three tables do brisk business.
The real problem with the business model is, unless you can figure out how to give each of these stands a big enough parking lot where you can serve an area larger than your customers can walk to, you're stuck in downtown. Office parks big enough to have their own cafe generally already do, they're unlikely to take you rolling in to compete with them lightly. It's a niche market, which is probably why nobody's tried a franchise model already.