[technotony]

You might want to edit this comment, not good for a CEO to essentially say his customers are mad to pay what they do for his product. Bring's to mind this guy who destroyed a much larger business with a similar comment: http://www.telegraph.co.uk/news/uknews/1573380/Doing-a-Ratne...

[eru]

That's not the same. Everyone knows that coffee beans are cheap. It's the labour (and rent) that gets you. (And the milk.)

[whazor]

His customers are essentially baristas. I think he secretly hopes this will bring down coffee costs.

I am quite interested in how the standardization will work. Maybe it is just like the "Chinese"-food places, where every menu is almost the same.