[kelseydh]

A lot of Netflix's success comes from finding great, unknown movies and allowing you to discover them. They're great for Netflix because they're cheap for them and provide high value.

When Netflix users only decide what movies to watch based only on the titles they recognize from marketing campaigns, their disappointment with Netflix's selection will be higher.

Their optimal strategy is to have a recommendation engine that routes users to good, but unknown movies that they know people end up enjoying if they just take the dive to start watching them.

[lanaius]

In Search of General Tso.