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by theGREENsuit 3980 days ago
This is how I go about naming things - by thinking of an associated concept or word or image. Recently, my workplace was looking to name their new BI tool. I thought about what BI gives you, thought about images it invokes, etc. Ultimately, I thought 'Echo' was a good name since you can think of business data being the echo of business and it's not the usual 'intelligence', 'insight', etc.